A business capability statement is more than a ‘nice-to-have’ architecture for your company. Within an industry as fast-paced and high risk as ours, capability planning is essential. From developing your vision and understanding capabilities to targeting industries and ‘speaking’ in the language of those you serve, this is some of the important work you’ll do.
Do you envision being a top Adelaide construction management company? This will set you apart.
What is a capability statement?
This is a business document that explores your competencies, achievements, associations, and what you stand for. It tells your clients about the company’s background, who you work with, and what you can do for them. It’s important because, often, it’s the reason why clients give the project the nod. Whether it’s seeing other commercial construction projects in Adelaide, civil construction services or residential work, it’s essential that they picture themselves in your ‘world.’
Capability statements, done right, can generate clients – the right clients, who already start to know you, by reading it. If you haven’t already got a business capability statement, consider creating one. It’s a worthwhile asset and promotes important thinking that can help take your service to new heights.
It starts with the value you provide
It’s an important question to always explore: what is the value I provide? Before you begin constructing your capability statement, take the time to look at how you add value to your clients and industry.
Think about your current clients, employees, existing competitors, and the industry as a whole. What problems do you attempt to solve with your service? What are your visions for the future? What lights you up? What do your clients say you do well? Is there a key specialisation?
A value proposition should explain to people what it is that’s superior about your services – to encourage decision-makers to do business with you instead of with your competitor.
For example, it might be something like: As structural engineers, our job is to ensure that your building is safe with structural integrity and, thus, longevity.
Don’t rush this values exploration. It’s going to take some brainpower, as well as intuition. Add any accreditations, awards and acknowledgments to help hold up your statement.
Understanding your capabilities
Next, what is it that you do best. List all the products and services you provide. Write down all your current clients, with any industries they fall within. Having this all in the one place, compare your capabilities to your competitors.
What makes your business different? Is there a clear point of difference? If not, can you see a possible Unique Selling Position (USP)? Are you strong in risk management, customer service or structural engineering knowledge? If you’re unsure what the possible USP route might be, ask your clients. Look into your big wins and see if there’s a theme.
In short, a basic capacity statement should cover the following:
- Introduction and company overview
- Core competencies
- Organisational achievements
- Management profile/s
- Client list by industry or sector
- Description of services
- Contact details.
For more information on putting together your business capacity statement, visit this resource. Looking for advice from one of the best construction management companies in Adelaide? Book a free 20-minute consultation with Naveesh, our lead structural engineer.
Together, let’s improve construction productivity and position you as an Adelaide leader.